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Built to Last

OUR ROLEX HISTORY

Rolex watches are designed and built to last. From the conception of a Rolex watch to the time it leaves the workshops, every step of its development and manufacture follows a single critical requirement: quality. As a result, there is no limit on how long a Rolex watch can keep working, being handed down from one generation to the next, and living several lives.

THE BEGINNING

Founded by college friends turned business partners, Tom Liljenquist, President, and the late Sidney Beckstead, former Vice President, Liljenquist & Beckstead blossomed from a small jewelry shop into four flourishing luxury stores in the Washington Metropolitan area, specializing in Swiss watches, jewelry, and diamonds.

SERVING GREATER WASHINGTON

As a lifelong native of Northern Virginia, Tom Liljenquist positioned Liljenquist & Beckstead in three key areas to provide the world’s most luxurious watches to the thriving Washington Metropolitan Area. Today, our company’s epicenter is in Tysons Corner, Virginia, the Washington Metropolitan Area’s preeminent luxury shopping destination. Just across the Potomac River, you can experience the world of Rolex watches at our beautiful Westfield Montgomery store in Bethesda, Maryland.

EXPANDING WITH ROLEX

Liljenquist & Beckstead strives constantly to elevate your Rolex experience. Between 2012 to the present day, we’ve dramatically expanded our in-store Rolex displays at each Liljenquist & Beckstead location to set a new benchmark for luxury and to provide a more enjoyable and spacious shopping experience.

THE ROLEX WAY

With Rolex watches at the core of the Liljenquist & Beckstead experience, we hold the values and ideals first embraced by Hans Wilsdorf, the legendary founder of Rolex, close to heart. We strive to provide an exemplary customer experience, consistent with the Rolex Way, for everyone wishing to discover Rolex superlative chronometers across all collections including the Datejust, Oyster Perpetual, Sky-Dweller, Day-Date, Lady-Datejust, Pearlmaster, Cellini, Explorer, Submariner, Cosmograph Daytona, Sea-Dweller, GMT-Master II, Yacht-Master, Milgauss, and Air King collections.