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Rolex and The Championships, Wimbledon

In 1978, Rolex forged an alliance with tennis, beginning its legacy as the Official Timekeeper at The Championships, Wimbledon. This historic partnership unfolded on the iconic lawns of the All England Lawn Tennis and Croquet Club, where the oldest tennis tournament in the world has thrived since 1877.
Wimbledon can be seen as the essence of sportsmanship, and the pinnacle of tennis. Naturally, Rolex and Wimbledon are the perfect pairing. Over 40 years, Rolex's commitment to tennis has evolved, extending beyond Wimbledon to encompass all major tournaments. In this article, we explore the journey of champions, and dive into the profound connection between Rolex and the sport of tennis.
Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.
Published on July 8,2024

Rolex is the Official Timekeeper and one of the major partners of all leading tennis tournaments. The story began at The Championships, Wimbledon, in 1978 when the brand first became involved with a sport capturing the world’s attention.

The All England Lawn Tennis and Croquet Club in south-west London has hosted The Championships since the inaugural edition in 1877. The world’s oldest tennis tournament, Wimbledon is the home of the sport and its grass court temple.

A temple of tennis tradition

Above the players’ entrance to Centre Court, which seats 15,000 spectators, lines from the poem If by Rudyard Kipling read:

If you can meet with
Triumph and Disaster
And treat those two
impostors just the same

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These verses encapsulate the event’s philosophy because, at Wimbledon, the greatness of the sport lies not in victory but in the humility and perseverance of the champions.

 temple of tennis tradition  temple of tennis tradition

The scene of major showdowns

The intensity of Wimbledon finals on Centre Court means they live on in the memory as extraordinary moments of tennis history. Epic battles between the likes of Rod Laver and John Newcombe, Björn Borg and John McEnroe, Chris Evert and Martina Navratilova, Roger Federer and Rafael Nadal have written the legend of Wimbledon and world tennis.

This unprecedented level of sporting excellence struck a chord with the ethos intrinsic to Rolex. A natural partnership developed at all the major tennis events, now spanning more than 40 years.

The scene of major showdowns

Rolex and tennis: a partnership of more than 40 years

Rolex has enjoyed a special relationship with tennis that is deeply rooted in a common philosophy: the continuous pursuit of excellence, a desire for precision and innovation, the elegance of movement, unwavering effort, respect for tradition and a drive to always push beyond personal limits.

Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.

The brand supports most of the major competitions, including all four Grand Slam® tournaments, the season-ending ATP and WTA Finals, the high-status ATP Masters and WTA 1000 tournaments, and the premier international team contests, the Davis Cup Finals and the Laver Cup.

Rolex Testimonees and Wimbledon

Among its Testimonees, Rolex counts a host of Wimbledon champions, including tennis legends Björn Borg and Chris Evert, as well as Stefan Edberg, Garbiñe Muguruza, Angelique Kerber and Roger Federer, who won the men’s singles crown a record eight times.

Today’s leading lights, including Rolex family members Carlos Alcaraz, Iga Świątek, Jannik Sinner and Coco Gauff, are aiming to join these greats on the list of winners at this revered tournament.

 temple of tennis tradition  temple of tennis tradition

Rolex and sport

For many decades, the brand has actively championed culture, architecture, exploration and conservation of the planet. And in the sporting world, it has built a diverse range of partnerships across tennis, golf, equestrianism, skiing, sailing and motor sport. Rolex partners governing bodies, competitions and athletes – from established champions to promising talents – in long-standing engagements that perpetuate the future of these disciplines and promote excellence.

Rolex and Wimbledon: A Timeless Alliance

Few sporting partnerships have been as long-running and successful as that of Rolex and Wimbledon. It’s clear that Rolex cares deeply about tennis, and that its place at Wimbledon has played a major role in establishing such a highly regarded tournament.

Rolex is committed to excellence and precision, and thus the brand is proud to have this partnership with such an important tennis event.

Rolex and sport

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