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Rolex (Adobe Analytics and Content Square)
Privacy policy: https://www.rolex.com/legal-notices/cookies.html
Purposes (consent)
Legitimate interest Purpose(S)
A fixed inverted red triangle on the dial points to the chosen reference time - the time at home or at the traveller’s usual workplace - on the off-centre 24-hour disc. At a glance, this 24-hour display clearly distinguishes daytime hours from night-time hours in the other time zone. The dials now feature rectangular index hour markers and longer hands, as well as a Chromalight display with long-lasting luminescence, which enhances legibility. A deep red rectangle in one of the 12 windows around the dial indicates the current month, a striking characteristic of the Saros annual calendar. This ingenious mechanism simplifies life for the wearer of the watch, who no longer needs to think about adjusting the date at the end of a 30-day month. The annual calendar displays the correct date through the year. Only one adjustment is needed - on 1 March (February having only 28 or 29 days). The date is connected to local time and automatically changes according to the traveller’s local time zone.
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case, helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, always in gold. The Sky-Dweller is equipped with a mechanism of interaction between the rotatable bezel, the winding crown and the movement: the Ring Command system, which allows the user to select the watch's functions one-by-one and to set them easily, quickly and securely.
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Liljenquist & Beckstead is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex Watches.
